Role sheet · Design
Service Designer
مصمم الخدمات
Designs end-to-end public services that work across channels and are grounded in citizen needs.
Tasks changing in this role, 2026–2030
An illustrative development reference, not a job description or a requirement.
- Designing services where staff and a virtual assistant work togetherGrowingService DesignAI & Data
- Moving from designing screens to redesigning the whole journey across entitiesShiftingService DesignPolicy & Governance
- Measuring a service’s success after launchGrowingService DesignAgile Delivery
- Building prototypes by handDecliningService Design
A sample work product that shows the skill
A journey map for one service highlighting pain points and the owner of each improvement.
Core responsibilities
- Map current-state journeys and service blueprints, identifying pain points and failure demand.
- Facilitate co-design workshops with users, frontline staff and policy teams.
- Prototype and test future-state services against service standards before build.
Target level in each domain
Editorial estimateWhat is usually expected of someone in this role, as a guide for a development conversation, not for performance appraisal.
- AI & DataApplication (2 of 4)
- CybersecurityAwareness (1 of 4)
- Cloud & InfraAwareness (1 of 4)
- Service DesignLeadership (4 of 4)
- Policy & GovernanceApplication (2 of 4)
- Agile DeliveryProficiency (3 of 4)
- Emerging TechApplication (2 of 4)
- LeadershipProficiency (3 of 4)
Matching SFIA skill codes
An editorial, indicative mapping.
HCEVUNANCEXPBPRE