Role sheet · Design
Content Designer
مصمم المحتوى
Writes and structures government content so every user can understand and act on it first time.
Tasks changing in this role, 2026–2030
An illustrative development reference, not a job description or a requirement.
- Editing and verifying generated content instead of writing it from scratchShiftingService DesignAI & Data
- Writing language and tone guidance for virtual assistantsGrowingService DesignAI & Data
- Writing clear content that everyone can accessGrowingService Design
- Literal translation of contentDecliningService Design
A sample work product that shows the skill
A service page written in plain language, with a comprehension check by 5 beneficiaries.
Core responsibilities
- Create plain-language, bilingual content grounded in user needs and evidence.
- Structure content for accessibility, search and channel-appropriate delivery.
- Test content with users and iterate using analytics and feedback.
Target level in each domain
Editorial estimateWhat is usually expected of someone in this role, as a guide for a development conversation, not for performance appraisal.
- AI & DataAwareness (1 of 4)
- CybersecurityAwareness (1 of 4)
- Cloud & InfraAwareness (1 of 4)
- Service DesignLeadership (4 of 4)
- Policy & GovernanceApplication (2 of 4)
- Agile DeliveryProficiency (3 of 4)
- Emerging TechAwareness (1 of 4)
- LeadershipApplication (2 of 4)
Matching SFIA skill codes
An editorial, indicative mapping.
INCAICPMUNAN